Leadership Skills

Industry Expertise

Core Competencies

Geo Experience

Professional Experience (examples)

• Definition of corporate, divisional, industry, portfolio and / or product growth ambitions and goals aligned to corporate strategy

• Development of SWOT analysis, customer, market and competitor intelligence and analysis

• Definition of where to play (and where not to) through market, segment and growth opportunity analysis and mapping and identifying clear ICPs and personas

• Defining how to win through differentiation, value propositions, positioning narratives and messaging

• Growth enablers identification and business case development

• New or existing market / segment and/or new or existing products and solutions evaluation and strategy definition

• Growth plan development and long-term maturation roadmap

• Stakeholder alignment and interlocks

• Sales and marketing strategy development (direct and indirect)

• Sales, marketing, field and partner enablement

• Account planning and targeted growth plans for key accounts

• Demand gen, lead gen, ABM and sales plays execution, measurement, reporting and optimisation

• RFI/RFP, bid and pitch proposals development and presentation

• Procurement and contract negotiations

Business Development
(Consulting, Sales, Marketing)

Business Innovation &
Transformation

Strategy &
Operations

Management &
Leadership

• Research and analysis to inform re-positioning territories, brand architectures, and marketing strategies for business and brand transformations

• Digital transformation strategy and roadmap definition

• Transformation plan design, workstream identification, and task definition

• Business case and sell-in to senior stakeholders

• Digital transformation for internal sales and marketing organizations through tools, talent, and process audits and recommendations

• Change management program design and execution

• Stakeholder communications, measurement, and reporting against KPIs.

• Innovation sprint process design and leadership

• Talent management

• Integrated brand to demand to customer success marketing

• Brand positioning and brand platform development

• Industry messaging, Industry Marketing & Industry GTM strategy

• CX and customer engagement

• Content strategy and editorial boards

• Creative, copy, and content development

• Ecosystem enablement – Field Sales, SIs, ISVs, VARs

• Growth strategy development, direct and indirect demand generation, and business development

• Programme management

• Professional services business unit leadership (USA, UK, Singapore)

• Marketing organization design including mission, strategy, roles, expertise, capabilities, and metrics definition

• Marketing system of systems design, mission, core process mapping, and interlock definition with other business functions

• Global content board organizational structure design, skills identification, and governance

• Industry and sales enablement content and marketing maturity models and operational roadmaps

• Design and implementation of both on-shore and off-shore shared services business operations and centers of excellence to drive business efficiencies and scale

• Strategic sales support

• Cross-functional collaboration

• Global program design and project direction

Engagement
Preferences

Region of Work:

Bandwidth:

Engagement Type:

Mode of Work:

Languages:

Western Europe

Fractional Executive / Advisor / Program Leader / Manager

Remote and on-site (depending on location)

Part time / Full time

English