Senior Executive - Industry Marketing, GTM Strategy, Innovations

Experience
Senior business-, IT-, industry- & strategy leader in Enterprise SW Market and/or Professional Services Industry. Establishing / amplifying an industry-specific relevancy, industrializing industry strategy, and driving innovation & GTM excellence in programmatic (XLOB) execution.

Preferred Engagement Focus
Leveraging (or building) an expert team with deep industry insights to drive business growth via industry strategy, industry go-to-market – collaborating/enabling internal & external ecosystem for sustainable business outcomes.

27+ years experience, ex Oracle / IBM / Capgemini

Location: France

Reference: FERPA

Professional Experience (examples)

Management of Industry Expert Teams for Industry-GTM Support via

  • Strategy & Solution Development to address industry demand and client spend priorities

  • Overall Portfolio & Solution Messaging

  • Industry cloud solution offerings with partners (Sis, SW & Industrial)

  • Global Industry Market Analysis & Prediction; Competitive Assessment

  • Driving Key Industry Solution Wins

  • Leading Industry Analyst Briefings

  • Conducting Partner & Field Sales Enablement

  • Large Industry Events lead (Cloud World, Hannover Messe, SPS, ITAP..)

  • Industry Labs solutions lead (NA & EMEA)

Business Development
(Consulting, Sales, Marketing)
Business Innovation &
Transformation
Strategy &
Operations
Management &
Leadership

Management of Industry Expert Teams to contribute to Sales Success via

  • Deep knowledge of digital transformation & customer centric innovation

  • Business model innovation (Service transformation 4 Mfg, Auto cloud platform, EV business transformation, Digital Twin Transfo, Sustainable Supply Chain with Blockchain…)

  • Solutions engineering and demos (Agile)

  • Business process reengineering

    Strong facilitation and coaching experience

  • Innovation business practices and coaching expert (Design Thinking, TRIZ, CK..)

  • Industry business transformation expert (Industry 4.0, 3D Printing, sustainability, Gen AI, AI/ML, IOT, Blockchain, SaaS ERP, SCM, Customer eXperience, Service....)

Senior Leadership- / VP Roles covering

  • Industry Solutions & Product Strategy

  • Industry Messaging, Industry Marketing & Industry GTM Strategy

  • Ecosystem Enablement – Field Sales, SIs, ISVs, Analysts

  • Demand Generation, Business Development, Sales Support Orchestration

  • Executive Advisory Services (transformational initiatives)

  • Professional Services Leadership (USA, Europe, Africa)

  • M&A Advisory Services

Management of Industry Expert Teams as Industry Strategy & Operations Lead

  • Driving Business- and IT- Cloud Transformations

  • Solution validation with key customers (G)SIs & Analysts

  • Leading Executive Customer (Mfg & Auto) Advisory Boards to capture voice of customer

  • Aligning and orchestrating priority sales initiatives via XLOB Industry Boards

  • Driving strategic sales support focus on Big Bets & account planning

  • Global strategy industry partnership GTM with startups, SW & Industrial partners

Engagement
Preferences

Region of Work:

Bandwidth:

Engagement Type:

Mode of Work:

Languages:

Western Europe

Fractional Executive / Advisor / Coach / Industry Strategist / Innovations Evangelist

Remote (and on-site as needed)

Part time / Up to 50%

French, English