Senior Executive - Industry Marketing & Industry Strategy

Experience
Senior business-, IT-, industry- & strategy leader in Enterprise SW Market and/or Professional Services Industry. Establishing / amplifying an industry-specific relevancy, industrializing industry GTM, and driving operational excellence in programmatic (XLOB) execution.

Preferred Engagement Focus
Leveraging (or building) an expert team with deep industry insights to drive business growth via industry strategy, industry go-to-market (AI-driven & H2H-focused) – collaborating/enabling internal & external ecosystem for sustainable business outcomes.

30+ years experience, ex Oracle / Deloitte / SAP

Location: Germany

Reference: DUESA

Professional Experience (examples)

Management of Industry Expert Teams for Industry-GTM Support via

  • Strategy & Solution Development to address industry demand and client spend priorities

  • Overall Portfolio & Solution Messaging

  • Industry cloud solution offerings with partners

  • Global Industry Market Analysis & Prediction; Competitive Assessment

  • Driving Key Industry Solution Wins

  • Leading Industry Analyst Briefings

  • Conducting Partner & Field Sales Enablement

Business Development
(Consulting, Sales, Marketing)
Business Innovation &
Transformation
Strategy &
Operations
Management &
Leadership

Management of Industry Expert Teams to contribute to Sales Success via

  • Deep knowledge of digital transformation & customer centric innovation

  • Business model innovation

  • Solutions engineering and demos

  • Influence industry standards

  • Business process reengineering

  • Strong facilitation and coaching experience

Senior Leadership- / VP Roles covering

  • Industry Solutions & Product Strategy

  • Industry Messaging, Industry Marketing & Industry GTM Strategy

  • Ecosystem Enablement – Field Sales, SIs, ISVs, Analysts

  • Demand Generation, Business Development, Sales Support Orchestration

  • Executive Advisory Services (transformational initiatives)

  • Professional Services Leadership (USA, Europe, Africa)

  • M&A Advisory Services

Management of Industry Expert Teams as Industry Strategy & Operations Lead

  • Driving Business- and IT- Cloud Transformations

  • Solution validation with key customers, (G)SIs & Analysts

  • Co-leading Customer Advisory Boards to capture voice of customer

  • Aligning and orchestrating priority sales initiatives via XLOB Industry Boards

  • Driving strategic sales support focus on Big Bets

  • Global CoE PMO Business Partner support for 10+ priority industries

Engagement
Preferences

Region of Work:

Bandwidth:

Engagement Type:

Mode of Work:

Languages:

Western Europe

Fractional Executive / Advisor / PMO / Coach

Remote (and on-site as needed)

Part time / Up to 50%

German, English