Leadership Skills

Industry Expertise

Core Competencies

Geo Experience

Professional Experience (examples)

Consultancy and project management on sustainability / customer / marketing / brand / product / sales / innovation strategy, business transformation and change management, product / portfolio management, forming high-performing marketing and commercial teams

• Preparing the product and marketing teams for the integration of two companies

• Lead the preparation of a Customer excellence program for an FMCG

• Define and lead a request-for-proposal for a CRM integration of a family-owned company

• Set up the marketing and customer strategy for a non-profit organization

• Founding member and Council Director for the Customer Experience Council at The Conference Board

Business Development
(Consulting, Sales, Marketing)

Business Innovation &
Transformation

Strategy &
Operations

Management &
Leadership

Management of Marketing, Innovation, Sustainability teams to contribute to corporate strategy and growth targets

• Redesign marketing, product, and innovation teams to be in the driving seats of the organization

• Create insights in the value chain through tools and methodologies such as CRM / data analytics / pricing apps and redesign the customer journeys to build up distinctive offerings in the market, work across levers such as key account plans, customer & market segmentation, growth, channel mapping and resource allocation, assess and implement digital opportunities

• Set a global Customer Excellence team with new roles and responsibilities consisting of change agents, subject matter experts and analysts, build up capabilities and implement new ways of working, gradually transforming the company from a manufacturing to a commercial mindset

• Define the innovation road map and lead product creation process

Senior Leadership / Executive Committee Roles

• EMEA Marketing Director at Goodyear, Vice President at Ingersoll Rand, Senior Vice President & CMO at Bekaert, Executive Vice President & CMO at BekaertDeslee

• B2B Customer Excellence, Marketing and Product Strategy Leadership

• Forming an ecosystem and alliance between different functions and teams

• Support to Commercial teams

• Lead Customer Experience Council at the Conference Board

• Consultant in an executive search firm

• Several webinars / key-note speaker engagements

Product / Innovation / Sustainability / Customer Excellence Strategy lead

• Translate corporate strategy into actionable commercial plans, driving value creation and growth

• Design the sustainability roadmap with focus on materiality topics; innovation, climate and circularity linking it to the corporate strategy with business growth targets

• Marketing, sales, digital, innovation, pricing and channel strategy development, through in-depth insights

• Contribute to designing the vision of a new formed spin-off company defining investment / growth opportunities for various products & customer segments

• Define long-term product strategy in coordination with several countries in EMEA region

Engagement
Preferences

Region of Work:

Bandwidth:

Engagement Type:

Mode of Work:

Languages:

Europe, North America

Advisor / Program Lead / Manager

Remote

Full Time / Fractional Executive

English, Turkish